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‘A must-read for everyone who cares about driving customer engagement’ Eric Ries, author of The Lean Startup
‘The most high bandwidth, high octane, and valuable presentation I have ever seen on this subject’ Rory Sutherland, vice chairman, Ogilvy & Mather
Nir Eyal reveals how successful companies create products people can’t put down – and how you can too
Why do some products capture our attention while others flop? What makes us engage with certain things out of sheer habit? Is there an underlying pattern to how technologies hook us?
Nir Eyal answers these questions (and many more) with the Hook Model – a four-step process that, when embedded into products, subtly encourages customer behaviour. Through consecutive “hook cycles,” these products bring people back again and again without depending on costly advertising or aggressive messaging.
Hooked is based on Eyal’s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder – not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behaviour.
Eyal provides readers with practical insights to create user habits that stick; actionable steps for building products people love; and riveting examples from the iPhone to Twitter, Pinterest and the Bible App.
From the Publisher
Hooked: How to Build Habit-Forming Products
Why do some products capture our attention while others flop? What makes us engage with certain things out of sheer habit? Is there an underlying pattern to how technologies hook us? Nir Eyal answers these questions (and many more) with the Hook Model – a four-step process that, when embedded into products, subtly encourages customer behaviour. Hooked is based on Eyal’s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder – not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behaviour. Eyal provides readers with practical insights to create user habits that stick; actionable steps for building products people love; and riveting examples from the iPhone to Twitter, Pinterest and the Bible App.
About the author
Nir Eyal spent years in the video gaming and advertising industries where he learned, applied, and at times rejected, techniques described in Hooked to motivate and influence users. He has taught courses on applied consumer psychology at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design and is a frequent speaker at industry conferences and at Fortune 500 companies. His writing on technology, psychology, and business appears in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today.
Publisher : Portfolio Penguin; Latest Edition (6 November 2014)
Language : English
Hardcover : 256 pages
ISBN-10 : 0241184835
ISBN-13 : 978-0241184837
Reading age : 15 years and up
Item Weight : 200 g
Dimensions : 20.4 x 13.8 x 1.7 cm
Country of Origin : United Kingdom
Customers say
Customers find the book worth reading for product designers. They appreciate the practical, easy-to-assimilate content and step-by-step points. Readers also appreciate the fantastic cover and crystal clear illustrations.
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