Lakme Powerplay Priming Concealer Built in Primer, Hydrating, Conceals Dark Circles 34 Almond, 5.4ml (Fashionista Collection)
Price: ₹425 - ₹253.00
(as of Sep 02, 2025 02:55:06 UTC – Details)



A concealer that hides imperfections while giving you the blurring benefits of a primer? With Lakmé 9to5 Primer+Matte Liquid Concealer, you can have it all! Introducing the Lakmé 9to5 Primer+Matte Liquid Concealer that helps mask blemishes, dark circles, and fine lines. The concealer comes with a built-in primer that reduces pores and blurs dark spots for a smooth base and natural matte finish. With a unique applicator, the revolutionary formula glides on in a single stroke and blends seamlessly to offer a crease-free, buildable coverage. It is available in 8 shades that best suit a variety of skin tones. To conceal with a targeted coverage, place a dot from the tip of the applicator on blemishes or use the flat side of the applicator under your eyes to access and apply more product. Pro-tip: Choose a darker shade and shape your face for contour with the edge of the applicator. What’s more? Lakmé 9to5 Primer+Matte Liquid Concealer doesn’t just conceal- it protects! This multi-purpose must-have moisturises, feels light on your skin, is completely oil-free and has SPF 25 for sun protection. All you must do is dot, dab, blend and repeat. A Natural matte finish is just three steps away.
Date First Available ‏ : ‎ 8 November 2021
Manufacturer ‏ : ‎ Hindustan Unilever Ltd
ASIN ‏ : ‎ B09L7R5NQ9
Item model number ‏ : ‎ ELFL100
Country of Origin ‏ : ‎ India
Manufacturer ‏ : ‎ Aero Pharma Personal Products LLP, Survey No. 284/2, Near Narol Check Post, Village Naroli, Pin Code 396235, UT of Dadar & Nagar Haveli, Hindustan Unilever Ltd
Packer ‏ : ‎ Hindustan Unilever Ltd, Unilever House, B D Sawant Marg, Chakala Andheri East – 400099
Item Dimensions LxWxH ‏ : ‎ 17 x 105 x 17 Millimeters
Net Quantity ‏ : ‎ 5.4 Milliliters
Generic Name ‏ : ‎ Concealer
Best Sellers Rank: #2,643 in Beauty (See Top 100 in Beauty) #31 in Foundation Primers
Customer Reviews: 4.1 4.1 out of 5 stars 1,331 ratings var dpAcrHasRegisteredArcLinkClickAction; P.when(‘A’, ‘ready’).execute(function(A) { if (dpAcrHasRegisteredArcLinkClickAction !== true) { dpAcrHasRegisteredArcLinkClickAction = true; A.declarative( ‘acrLink-click-metrics’, ‘click’, { “allowLinkDefault”: true }, function (event) { if (window.ue) { ue.count(“acrLinkClickCount”, (ue.count(“acrLinkClickCount”) || 0) + 1); } } ); } }); P.when(‘A’, ‘cf’).execute(function(A) { A.declarative(‘acrStarsLink-click-metrics’, ‘click’, { “allowLinkDefault” : true }, function(event){ if(window.ue) { ue.count(“acrStarsLinkWithPopoverClickCount”, (ue.count(“acrStarsLinkWithPopoverClickCount”) || 0) + 1); } }); });

Natural coverage with seamless finish
With Built-in primer that reduces pores and blurs spots
Covers blemishes, dark circles and fine lines
Unique wand for targeted application
SPF 25
Blends in easily

Customers say

Customers find this concealer effective at covering dark circles and suit all skin types, with a dewy finish that creates a smooth canvas for makeup. The product receives positive feedback for its quality, usefulness, and blendability, with one customer noting it’s a game-changer in their daily makeup routine. While some customers consider it worth the money, others find it very costly, and opinions about longevity are mixed. The quantity receives criticism for being too small.